NFL Banners Regent Street

The Crown Estate is the primary landowner and long-term steward of Regent Street, owning and managing the vast majority of the street and surrounding estate. As freeholder, The Crown Estate is responsible for the strategic management, operation and development of Regent Street, including the coordination of events, activations, public realm improvements and commercial activity across the estate.

Regent Street forms a part of The Crown Estate's wider Central London portfolio, and any activity taking place on the street requires engagement with and, where appropriate, approval from The Crown Estate as the principal landowner and estate manager.

The work covers all requirements associated with the delivery of the Regent Street flag installation, including:

Obtaining the necessary advertising consents, permits and road closure approvals from Westminster City Council.

Production of the flags.

Installation and removal (de-rig) of the flags.

The venue hire and management fee payable to The Crown Estate.

As the landowner and estate manager of Regent Street, the Crown Estate is responsible for coordinating and managing these elements as part of the overall contract.

The flags will be designed by the NFL and will incorporate a London-specific theme, including the Mayor of London branding.