2025-791 Purchase data for red meat and dairy

AHDB require purchase data for red meat and dairy and their competitors to understand demand for our sector products and know about trends and switching within meat and dairy.

This will be one tender with 5 lots covering the following:

Lot 1 – Meat purchase data

Lot 2 – Dairy purchase data

Lot 3 – Segmentation

Lot 4 – Marketing mix models

Lot 5 – Adhoc panel insight

Closing date is NOON 14th September 2026

Use this link to access documents and registering information.

https://defra-family.force.com/s/Welcome

Each Lot will be evaluated and awarded independently. The Authority reserves the right to award:

• a single Lot to one supplier;

• multiple Lots to the same supplier; and/or

• different Lots to different suppliers.

There is no restriction on the number of Lots that may be awarded to any one supplier, provided that the supplier submits the most advantageous tender for the relevant Lot(s) and demonstrates the capacity and capability to deliver the requirements.

Estimated contract start date is 26th April 2027, initial contract is for 3 years with 1+1+1 options to extend if required.