Provision of CEP (Customer Engagement Platform) and CDP (Customer Data Platform) Software
Description
The Contracting Authority is seeking to procure a hybrid Customer Engagement Platform (CEP) and Customer Data Platform (CDP) to support customer communications, engagement, and data‐driven insight across digital channels.
These platforms will enable GTR to:
•Deliver more relevant and personalised customer communications.
•Run data-driven, targeted campaigns that increase engagement and spend.
•Gain real-time insight into customer behaviour to improve campaign effectiveness.
•Simplify planning, execution, and optimisation across channels, replacing fragmented tools
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