Creative & Digital Design Framework

This tender is for the establishment, management and operation of a multi-supplier Creative & Design Framework, structured into two distinct service lots.

The Framework lots will provide CCW with a compliant, efficient, and flexible mechanism for commissioning creative, marketing, and design services on a call-off basis throughout the lifecycle of the agreement.

The objectives of the framework are to:

Secure access to high-quality creative, marketing, and design services.

Achieve value for money through transparent and competitive arrangements.

Improve consistency, quality, and effectiveness of CCW's communications.

Reduce procurement timescales and administrative burden.

Enable access to specialist expertise across a range of disciplines.

Appointment to the framework does not guarantee any volume or value of work.

Lot 1: Creative Marketing and Campaign Services

This lot covers strategic and creative marketing support, including but not limited to:

• Creative concept development and campaign ideation

• Integrated marketing and communications planning

• Consumer and stakeholder campaigns (online and offline)

• Content strategy and copywriting

• Digital and social media campaign support

• Evaluation and performance insight related to campaigns

Lot 2: Design and Layout

This lot covers design-focused services, including but not limited to:

• Graphic design for print and digital materials

• Layout and artwork of reports, publications, and consumer materials

• Brand application and adherence to CCW brand guidelines

• Design for accessibility and inclusive communications

• Infographics, visual assets, and templates