Informed Voices: Developing Critical Skills for Democracy

Ofcom is tendering for an organisation or consortium to deliver media literacy activities across the UK in the lead up to key elections over the next four years. The contract will initially run for one year delivering a media literacy campaign and supporting activities in relation to the Scottish and Welsh elections in May 2026.

At Ofcom’s sole discretion, additional activities are likely to take place in subsequent years, for example relating to elections in Northern Ireland, regional mayoral elections and a UK general election.

As a minimum, the service must deliver the following:

• Consultation activities with at least 2 Scottish (1) and Welsh (1) youth organisations.

• Development/adaptation of existing materials for an online campaign.

• Ongoing stakeholder engagement with at least 2 youth organisations in Scotland (1) and Wales (1).

• Support of existing campaign weeks with online campaign activity.

• Evaluation and activity reporting against key outcomes (Area 3 of Ofcom’s outcomes bank ‘Critical thinking about content’).