Provision of a Marketing CRM
Description
The Contract Agreement includes but is not limited to the following element:
Be a cloud-based platform to ensure scalability, accessibility, and ease of maintenance
Native or supported integration with SITS for data flows.
Native connectors to ad/social platforms (Meta, Google, TikTok, LinkedIn) for attribution.
Provide automated communication tools across WhatsApp, SMS, and email, with full GDPR-compliant consent management.
Accessible form builder embeddable on abertay.ac.uk with server-side validation and secure submission.
Offer event registration and real-time event check-in, including offline mobile scanning, QR ticketing, and reporting capabilities.
Feature an accessible drag-and-drop email/template builder for ease of use across teams.
Be hosted in the UK or EU, with certifications including ISO27001 and Cyber Essentials to ensure data security and UK GDPR compliance.
The rest of this notice
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